Chill
After Burn
BIODERMA
Sun care routine · Social media content
Motion-driven visual concept
Approach
A clean, benefit-driven social media concept built around time-based motion.
Year
2022
Panoramic
Athlete Story
ONLYONE
Athlete storytelling — panoramic social format
Creative direction & AI-driven visual narration for social media
Link
↗ Instagram
Year
2023
THE MIRROR
AS A STAGE FOR BEAUTY
L’Oréal FAB Beauty
Beauty & fashion social content
Interview format
Concept & content system
Editorial interview series · Digital storytelling
Approach
Beauty seen through reflection.
An intimate interview format where self-image, expertise and expression converge, positioning L’Oréal FAB Beauty as a contemporary voice in beauty culture.
Agency
Publicis Consultants
Episode #01
The pilot episode features Jackie Cruz (Flaca, Orange Is the New Black), with her hair elevated by the expertise of L’Oréal hairstylist Davis Lucas.
Twingo challenge
RENAULT TWINGO
Future vision · AI automotive concept
AI-driven creative exploration
Curated
Under the curation of Patrice Meignan, CEO of TheArsenale, automotive futurist.
Year
2023
NEVER STOP PLAYING
Sony PSP
Viral film · Viral campaign
Concept & narrative
Humor-driven storytelling · Portable culture
Approach
A playful exaggeration of portability.
By pushing the idea of continuous play to the absurd, the film imagines how life adapts when gaming never stops, turning everyday gestures into extensions of play.
Format
Viral video series
