InStories is a creative studio exploring the intersection of art direction, AI generative and visual storytelling. Founded by Thibaud Fossati, artist and creative director based in Paris, the studio builds strong, coherent visual universes for luxury, beauty, fashion and lifestyle brands.

Rather than using AI as an automated shortcut, InStories treats it as a creative instrument, a way to push ideation further, accelerate exploration and open new visual territories, while keeping human vision, taste and direction at the core.

InStories operates as a modular creative collective, bringing together experienced talents depending on each project’s needs. This flexible structure allows the studio to stay agile, precise and human-driven, while delivering high-level creative work for premium brands.

Creative Direction
Concept development, visual systems, campaign universes and brand narratives.

AI-Driven Visual Creation
Context-based image generation, texture research, visual ideation and experimental aesthetics tailored to premium brands.

Motion & Visual Storytelling
Motion design, animated identities, social formats and short films designed to perform across platforms.

Web & Digital Experiences
Art-directed websites, responsive layouts and digital storytelling designed to showcase visuals with clarity and impact.

Each project starts with meaning and intention. We combine art direction, design culture and emerging AI tools to create visuals that feel crafted, coherent and emotionally grounded, never synthetic. From still images to motion, from social content to web experiences, everything is conceived as part of a single, consistent visual language.

AI doesn’t replace creativity. It amplifies it.
At InStories, technology serves ideas, aesthetics and storytelling, never the opposite.

Design first. Vision always.